Technically, the phrase is used to describe the difference between the cost of producing something and the amount a willing buyer would pay. In other words, there is a value beyond such things as cost of materials and the time invested in production.
In marketing, “value added” sounds more like “bonus.” You buy laundry detergent to get your clothes clean. Infusing a pleasant scent in the soap – and your clothes – is an added value.
I probably spend too much time looking for bonuses and conveniences. What really matters are those basic values that are consistent and sustaining — the things that are at our very core.
As this year begins to wind down, I paused to look back. The last twelve months has been devastating for many of us — personal struggles, loss of loved ones, a horrible economy, disappointments. However, the year had a lot of “value added” that accompanied the low points.
In a few weeks, I’ll be leading a workshop on New Year’s resolutions. I was eager to take that assignment. At least, I was eager until I realized that it had been years since I had personally resolved to do anything with any true measure of accountability. So, in the last few weeks, I’ve been walking slowly through my own experience, reading the thoughts of others, and exploring.
My first step has been to identify and clarify what my personal values are – at least at this moment in time. Personal values don’t change radically. However, my study has led to the thought that erosion of these values is inevitable without active pursuit.
So dear reader, I thought I would enlist you to hold me accountable. I’ve identified seven values and I’ve spent some time preparing clarifying statements to encourage me to “act as I believe.” You are free to question anything you read or to point out a disconnect between my words and my actions. I hope to share these ideas regularly for awhile. And I would be honored to hear about your values. In fact, I will be blessed and challenged.
In my upcoming posts, I will share with you my thoughts on the following values:
Those topics aren’t listed in order of importance. In fact, I’m learning that in regard to core values, the loss or diminution of any one of them causes me to labor to maintain the rest.
Thanks in advance for indulging me.